The idea for Brand Like A Rock Star goes back to a spring night in 2009 in Austin, Texas. I was sitting on a patio, sipping a beer, and listening to a Jimmy Buffett song play in the background. I started to wonder... how did Jimmy, with just one minor hit in his career, become one of rock & roll's biggest concert draws and turn "Margaritaville" into a multi-million dollar brand?
The Grateful Dead did the same thing. With only one hit song in their entire career, they became one of the most profitable and iconic bands of their day.
One by one, the bands brought business into focus for me. AC/DC is incredibly consistent. U2 is passionate. Bob Marley was focused. KISS and Alice Cooper are shocking.
From that, the blog was born. And in time, the blog turned into the book.
Brand Like A Rock Star comes out October 1, but it is already available for pre-order at Amazon, Barnes & Noble, and Borders by clicking the links on the top right of the page or by visiting the "Purchase" page.
What makes Brand Like A Rock Star unique is that it adds the glitz and flash of rock & roll to the normally dry topic of building a better business. After all, everyone loves music!