Endorsements

“Steve Jones knows a thing or two. Listen and take notes.”

- Gene Simmons of KISS

“Rock stars are larger than life, full of emotion and sex appeal, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace. But be careful because you'll need to learn how to deal with groupies!”

- David Meerman Scott, bestselling author of Real-Time Marketing & PR and the new hit book Marketing Lessons from the Grateful Dead

“Everybody has something to sell... whether it be a product or a personality.  What can you do to make your brand more famous?  More mysterious?  More NOTORIOUS?  Steve Jones’ book Brand Like A Rock Star gives you the insight of a Rock N Roll veteran.  Read it, and your brand just might go from Milk Toast to Tiger’s Blood.”

-  Alice Cooper 

"You only thought that adult responsibility took you away from rock and roll. But even if you traded your dreams of fame and fortune for the Fortune 500, Steve Jones shows that you can still 'Brand Like A Rock Star.'

- Sean Ross, Editor, the Ross On Radio Newsletter

“Steve Jones has a firm grasp of the importance of branding.  His insight into this important field is well illustrated in this fascinating book.”

- Phil Carson, signed both AC/DC and Twisted Sister to Atlantic Records.  He currently manages Foreigner and Dee Snider.

“Steve captured the mysteries of marketing with this analogous book. Who rises and crashes, rebrands and relaunches, more than a legendary rock star? Steve is brilliant and so is this book.”

- Mike McVay, President of McVay Media and McVay Syndication

“With each page, Steve Jones shares the strategies that turned garage bands into rock stars, and helps you apply them directly to your business."

- John Warrillow, author Built To Sell: Creating a Business That Can Thrive Without You

Reviews

From the Halifax, NS Chronicle Herald on Saturday, October 29, 2011 - "For me, Brand Like a Rock Star was great fun to read. Oh, there were lots of ideas for business branding, but mostly I just liked reading about how rock stars do it. Then too, it was a walk down memory lane, and I’m old enough to enjoy that." - Kaye Parker

From McGill Professor Robert Mackalski's website Mackalski on Marketing:

BEST NEW BRAND BOOK: Brand Like a Rock Star

What do Bob Dylan and Whole Foods have in common? How come so many down-n-out artists were able to mount comebacks? Would KISS have sold as many albums had they kept their name Wicked Lester? Read on.

Hands down, this is the best fun-read brand book in a long while. Author Steve Jones loads up this 240 page can't-put-it-down pocket book with examples on how some of the world's strongest "rock star" brands (e.g. AC/DC, Aerosmith, Johnny Cash, Elvis, Bob Marley, Bob Dylan, U2, the Beatles) built their brands. He relates their "lessons" to issues facing more traditional businesses. The book also deserves an award for "best book title."

From the Twitter feed of Mike McVay of McVay Media:

"Could be THE marketing book of 2012"